Block your calendars on April 23 and 24 for Tourism InnovatioNS Days 2013.

When: April 23, 1:00 – 6:00 pm

            April 24, 9:00 – 4:00 pm

Where: Holiday Inn Hotel and Conference Centre – Truro, Nova Scotia

Don’t miss this free, day and a half event, where you will learn from leading experts in the fields of branding, advertising and digital marketing.

Joining us this year will be Terry O’Reilly, the host of the award-winning CBC Radio One/Sirius Satellite radio shows, “Under The Influence” and hit series, “The Age of Persuasion”. Terry has won a few hundred national and international awards for writing and directing. He hosts sold-out creative radio seminars, was named Canadian judge for the inaugural year of Radio at the Cannes Advertising Festival in France, was named Radio Chairman for both the International Clio Awards in Miami and the London International Advertising Awards.

Terry’s session, Why Customers Have to Feel, Not Just Understand, will speak the power of Emotion in marketing. If you want to truly connect with your customers – and potential customers – they must feel your message, not just understand it. Most marketing is just information – aimed solely at the head. Yet we make 80% of our decisions with our heart. Learn:

• Why most customers ignore straight information – even when it’s vitally important to them.
• Where to look to uncover an emotional insight.
• How to use that insight to market to your greatest area of opportunity.
• How to make your audience feel your message in their gut.
• How to avoid the one pitfall of Emotional marketing.
• Why Emotion is not an expensive marketing strategy.

Click here to hear more from Terry

We are also very pleased to have Jesse Hirsh speak at this year’s event. Jesse is an internet strategist, researcher, and broadcaster based in Toronto. He has a weekly nationally syndicated column on CBC radio explaining and analyzing the latest trends and developments in technology using language and examples that are meaningful and relevant to everyday life.

Jesse’s session, Using Digital Tools for Engaging Travel Experiences, will explain how tourists are increasingly relying upon digital tools to help plan, manage, capture, and share their travel and vacations. This offers a wide range of opportunities to engage with and potentially create unique experiences worthy of sharing online. Yet given a broad range of platforms, which tools make the most sense, and what are easy ways to use them? How do you combine use of digital tools with the need to offer human contact? Whether smart phones or social media, discovering new places is increasingly an online affair, and one that cannot be neglected. This session will focus on what you can do, how you can keep up, and how you can increase revenue by increasing your digital literacy.

You’ll also learn how your industry colleagues make the most of research from the NSTA for business planning, feasibility studies and market analysis. Research and decision support is the foundation of the province’s new tourism strategy. NSTA invests heavily in research to reduce the risk in your tourism investment and business decisions. Listen to a panel of three operators who have leveraged research to achieve success in the industry.

Marketing experts from the Extreme Group will also walk you through Nova Scotia’s new tourism brand, the 2013 campaign, and as hot-of-the-press tools to align the brand with your business or community organization.

Space is limited so register now.

A block of guest rooms are being held at a rate of $109 plus tax. Please contact the Holiday Inn Hotel & Conference Centre Truro directly to reserve your room. Call 1-800-465-4329, and mention Tourism InnovatioNS Days.

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Have a Question?

Economic and Rural Development and Tourism
Tourism Division
1800 Argyle Street, Suite 602 and 603
Halifax, Nova Scotia, Canada B3J 2R5
Facsimile: (902) 424-0629 (Tourism)
OR (902) 424-2668 (Marketing)
OR Email Tourism