The Canadian market comprises primarily visitors from Ontario and east of Ontario. The single largest market is Atlantic Canada, followed by Ontario, Western Canada and Quebec.

Atlantic Canada

Percentage of visitation: 53
Average age of visitor: 35-44
Average visitor party spending: $560
Average length of stay: 4 nights

The Atlantic Canadian market has high awareness of Nova Scotia and most have visited previously. They are interested in getaways, family vacations, local festivals and events, and general "things to do."

Ontario

Percentage of visitation: 22
Average age of visitor: 45-54
Average visitor party spending: $1,100
Average length of stay: 7.5 nights

The Ontario market is made up of couples over the age of 40 and families. They are primarily interested in exploring our local culture, history, cuisine, and outdoor experiences.

Rest of Canada

Percentage of visitation: 12
Average age of visitor: 45-54
Average visitor party spending: $1,000-$1,400
Average length of stay: 6.4-11.7 nights

These visitors are more likely to be couples. They desire experiences ranging from immersion in our culture to outdoor activities and local cuisine. Visitors from Quebec tend to have a greater interest in outdoor activities.